Blue Efficiency


We are fortunate to be living in the most amazing place in our known universe, a blue planet called Earth. But this home of ours is being threatened and the most serious threat comes from none other than ourselves. Forget alien invasions, Cylons, Klingons, Kardashians and other outer space creatures. In reality we alone are the most likely makers of our doom. Once there were only a selected few that went globetrotting. The likes of Magellan, Shackelton and Captain Cook did it for us, but now individual experience seems to be everything. In our quest for the next greatest social network profile picture, we are willing to go to quite some lengths. We all have seen it. Our great virtual friends, they seem to be at all of the right places. Eiffel Tower, the Pyramids, Great Wall of China, Ipanema beach; just to name a few. But our mobile lifestyle does have its consequences. Even the tiniest of girlies, when traveling halfway around the globe, leaves behind an elephant sized trail of footprints. It’s the carbon footprints that I am talking about.



The way into the future of personal transportation, as seen by Mercedes-Benz, a German car manufacturer at the forefront of technology is simply being called BlueEfficiency. Let us not kid ourselves. By far the most efficient way to save our precious Planet is by staying at home and switching off all of our powered devices and electronic gizmos. But there isn’t much fun in that is it? The magic word here is sustainability. How to keep our lifestyles mobile and exciting, while the habitability of our Planet is still being preserved.




A responsible approach to the environment has been the company’s way of doing things since the early 80s. The C-Class Coupe, a new member in the ever growing line of BlueEfficiency branded vehicles, is a fine example of its kind. As a sportier version of a standard C-Class sedan, does almost everything right. Sensible planet friendlier specifications of a lower end 220 CDI version, featured in this article, are more than adequately serving emotionally stabile dynamic drivers with nothing to prove. Without the unnecessary excess in any direction, still brings to the table a lot of fun and a reasonable comfort, while being able to take on any curve with sportiness and precision. All in all it was a positive experience.














Field notes: For this assignment Canon EOS-1D Mark II camera was used. Lenses were EF 16-35mm 2.8L and EF 70-200mm 2.8L IS. A couple of Canon’s 580EX speedlites were used on occasion.

Editor’s note: Some images in this article may have been digitally altered. At TUJ we take the truth seriously. While the adjustments were only minor (alpine flies simply adore warm white surfaces) we still feel obligated to let our readers know about it.

© 2011 The Unpublished Journal by Peter Mlekuž, All Rights Reserved